Have you recently opened your own bakery? Wondering how you can get more customers to your shop?
Well, opening your own bakery business is not easy. It doesn’t matter if you bake the most delicious desserts in the world, because you need to get customers initially to try out your products. So, we have listed down a few tips that you can use to get more customers to your bakery in a short time.
Include Different Portion Sizes to Choose From
Recently, it has been found that customers like desserts which are small or bite-sized as this allows them to try a variety of products. No one wants to stick to one huge slice of cake and skip out on all the delicacies because of a full stomach.
Most people don’t want to commit to one dessert and want to have just a little fun. So, one of the best ways to get more customers is to make mini desserts which they can snack upon. But this doesn’t mean that you shouldn’t offer regular sized portions as well.
Sometimes, customers like to decide on their dessert after taking a few bites of different dessert portions. So, have a variety of portion sizes so that your customers have more options to choose from.
Keep Healthier and Vegan Options for Customers
We all know that people have become more conscious about their health and food choices these days. As a result, people opt for desserts and baked products which are healthy and nutritious. Some people also prefer vegan or gluten-free desserts as a personal choice.
This is why it would be a great idea to make desserts using healthier ingredients and also offer some gluten-free and vegan options for the customers. You will be able to cater to the needs of a wide range of customers which will help you get regular customers in your bakery.
Offer Free Wi-Fi to Your Customers
Nowadays, WiFi has become a necessity as most people’s livelihood and entertainment depends on it. In fact, there are several people who actually work in bakeries or coffee houses while enjoying some refreshments at regular intervals.
So, get WiFi installed at your bakery and give the Internet access to all the customers who order at your bakery. You don’t have to give them full-day access and can actually limit it to 1 hour at a time. But that WiFi access for a short time will itself work wonders and will make your customers return to you whenever they want to work from a remote location or hold a meeting somewhere.
Offer Free Samples to Everyone Passing By Your Bakery
One of the biggest troubles that you will face when opening a bakery is to get more customers in. This is because people are less likely to try new places and often head to their usual spots. So, how will you persuade them to give your bakery a chance?
Well, the answer is pretty simple. You just need to give them a free sample of your desserts and make them drool over your delicacies. Yes, it works! Just make a server stand outside your bakery or in the nearby area with a tray full of mini desserts which are delicious and offer them to anyone who is passing by.
Trust me, when people taste your delicious dessert, they will find it hard to not come and try out the bakery.
Keep Your Bakery Doors Open to Let Out the Smell
Do you know what lures most of us inside a bakery? Well, it is that warm and lovely smell of freshly baked goods. And the best part is that you don’t have to do much to entice customers to your bakery. All you need to do is open the doors of your bakery when the weather is pleasant and let the smell of freshly baked products do their magic.
Trust me, the minute you open your doors and let that amazing smells waft out of your doors, you will find customers lining outside your door to take a bite of whatever it is that you are baking. Also, it doesn’t harm that smell of good food can make you instantly ravenous for it.
Hold Regular Events to Keep Your Customers Entertained
One of the best ways to get more customers to your bakery is by holding weekly music/games events. In fact, you can collaborate with musicians, poetry groups, reading groups, etc. so that you have regular customers who will order products at your bakery.
And you can also arrange for live music performances or fun game nights throughout the week. This is a great way to get customers because apart from eating good food, people love to be entertained by music and talent shows.
So, with these events, you can retain your customers for at least 2-3 hours which will make them likely to spread the news about your bakery and return themselves on multiple occasions.
Be Active on Social Media and Promote Your Business Smartly
Finally, make the most use of the Internet and entice your customers by posting amazing pictures of desserts every day. Social media has become an important part of our lives now and a lot of us tend to order food and things which look good in pictures. You can create an Instagram, Facebook, etc. account and interact with your customers there to build good relationships.
Also, make sure that you post photos of your new creations every day to tempt your customers to come to your bakery. But don’t overdo it by writing promotional content every day, just be casual about it.
Getting more customers to your bakery is a slow and tedious process. But once you start implementing these tips, you will see amazing results. And once you have a few customers, you will be able to reach out to more customers through word of mouth.
In the end, it is all about implementing strategies and getting more customers in the beginning for long-term success.